Transforming food habits – part 2 | Report 2016March 10, 2017
In the first part of our 2016 food habits report, we highlighted the facts that most of the respondents in our markets (Australia, Canada, Germany, Austria, France, Italy, The Netherlands, Norway, Sweden and Finland) do not feel like cooking at home, mainly because of the lack of time. An exception to this comes from Sweden, which is probably due to their different workdays. Also, we have seen that most respondents, and especially the Italians, stick to the same dishes when cooking, due to their lack of desire to cook, as well as when ordering.
In this second part, we will get deeper into whether respondents like restaurant or homemade cooking better.
Restaurant or homemade?
When it comes to whether restaurant cooking or homemade food is tastier, it´s almost 50/50.
However, there is a clear relation between getting bored of cooking the same dishes repeatedly at home and enjoying restaurants dishes. Indeed, 62.2% of our Australian respondents, who very often cook the same dish at home, find that restaurant food tastes better. The English-speaking Canadians follow this trend, with 59.5% of respondents who find restaurant cooking tastier than homemade meals. Given Toronto’s flourishing and diverse food scene, we’re hardly surprised.
Home Sweet Home
From all the respondents, the Dutch seemed to be the ones experimenting in the kitchen the most. Indeed, 50.7% of them said they do not often cook the same dishes and they were 61.6% to think that restaurant food is not tastier than home cooked dishes. The Germans and Austrians also give a lot of importance to homemade dishes, as 67% and 71.3% respectively said they find home cooked meals tastier. This might be due to the home cooking traditions in these countries but also to a growing emphasis on clean food. Indeed, in the recent years, it has appeared that the Germans focus more on what they eat and how their food is made – so what’s better to understand what goes in your food than to cook it yourself?
As we can notice, the food culture proves to be different depending on countries. Some countries are really attached to their food, like Germans and Austrians, who keep the traditions of cooking their own food at home. Some others like Australians and Canadians would prefer ordering food from restaurants, finding the meals tastier than the ones they cook at home.
Next time we will see the relation the millennials have with food.