Tranforming food habits | Report 2016February 21, 2017
Between the popularity of TV shows and the rise of celebrity chefs, we’re more interested in good food than ever. But are we really eating more of it? If we are, it’s likely we’re not making it at home. The pace of life has sped up rapidly in dense urban centers over the past half century, and the proliferation of time-saving devices has not necessarily resulted in people spending more time cooking.
At foodora, we’ve witnessed firsthand people’s changing habits as it comes to acquiring and enjoying meals they love. To delve deeper into the trends underlying our industry, we decided to survey our audience, to better understand how people feel about cooking, about the meals they love and where they come from.
After receiving 41,439 completed surveys, here is what we learned.
Hungry/Not hungry for time
Globally, a full 64.55% of respondents said they did not feel they had time to cook every day and an even more astounding 83.33% of respondents said they did not always feel like cooking after work. In Australia and Norway, where more respondents said they have time to cook, they still don’t feel like cooking after work. And finally, the Finns, Germans and Dutch were the least likely to have time to cook every day. Only in Sweden did respondents said they felt like cooking after work – so does that have to do with the newly tested six-hour workday that inspires such energy?
Same old, Same old
63,4% of the respondents globally also told that they like to cook the same dishes, probably due to their lack of desire to cook. The Italians are the ultimate lovers of classics, as 74,5% stuck to classics when ordering: pizza margherita was among the top-ordered menu items on foodora in Milan and Turin in 2016.
What do you think about these first results? Do you think these are accurate?
This is only the first part out of four! Stay tuned for the rest.